AT&T commercial

The AT&T commercial uses two commonly known characters, Hansel and Gretel, to make us remember their product. The commercial creates a story of the two children exploring New York City. They follow the story of Hansel and Gretel with the bread crumbs and at the end of the day, the bread crumbs are missing and they need to find a way home. So what do they whip out? A handy dandy AT&T touch screen phone equipped with an amazing GPS.

Overall I'd have to say that AT&T did a good job of advertising their product. A company's main goal is to get you to buy the product, or at least have their company's name in the back of your head for future purchases..And I can definitely say that AT&T's orange symbol and escalating signal bars are easily recognizable.

I think the commercial is directed towards parents of young children. AT&T is letting parents know that they should buy these phones and in return, their children will always be able to “find their way home.” I know that a lot of parents think, “Why does my six or seven year old need a phone?” but in reality I think it’s a pretty good idea. I don’t think they necessarily need these high tech phones but if I was a parent I'd want my child to have some form of communication for emergencies, at the very least.